About the job
About the Role
As Manager, Entertainment Partnerships, you will lead the development, negotiation, and execution of strategic partnerships between our brand clients and production partners. You will craft and pitch creative partnership opportunities, manage stakeholder relationships, and ensure that every collaboration maximizes value for both the brand and the project. This is a highly collaborative and outward-facing role that sits at the intersection of brand marketing, entertainment production, and strategic partnerships.
Key Responsibilities
- Identify, pitch, and secure co-branded partnership opportunities that amplify earned product placements in TV shows and films.
- Work closely with brand clients to understand their audiences, objectives, and marketing assets to craft partnership opportunities that deliver measurable value.
- Collaborate with production partners to develop partnership concepts that enhance project reach, generate buzz, and unlock promotional opportunities.
- Develop innovative co-marketing and promotional plans that encourage brands to leverage their owned channels to promote partnered content.
- Lead negotiations of partnership terms and ensure all agreements align with EightPM’s standards for brand safety, authenticity, and creative alignment.
- Manage ongoing relationships with brand stakeholders and production teams, serving as the primary point of contact for all partnership activities.
- Track, measure, and report on partnership performance, ensuring all parties deliver on agreed activation plans.
- Work hand-in-hand with the Account Manager, VP of Sales, and Production team to align partnerships with broader integration strategy and client objectives.
- Stay ahead of trends in entertainment, streaming content, co-branding, and digital marketing to proactively bring new ideas and insights to clients and production partners.
- Represent EightPM at industry events, client meetings, and networking opportunities to grow our partnership network.
Requirements
- 5+ years of experience in brand partnerships, entertainment marketing, content licensing, or a similar client-facing role in film/TV, advertising, or media.
- Strong understanding of the streaming and entertainment landscape, with an ability to speak the language of both brands and production partners.
- Proven experience developing, pitching, and negotiating partnership deals.
- Creative thinker with a commercial mindset and ability to translate big ideas into actionable partnership plans.
- Exceptional relationship management skills with experience balancing multiple stakeholders and priorities.
- Excellent communication, presentation, and negotiation skills.
- Ability to thrive in a fast-paced, dynamic, international environment.
- Bachelor’s degree in marketing, communications, media, business, or a related field preferred.
What We Offer
- The opportunity to shape a new revenue stream and partnership model at a growing global company.
- Direct impact on some of the world’s most-watched entertainment projects.
- Collaborative and entrepreneurial culture with a global footprint.
- Work with the world's biggest brands helping to amplify their story telling in popular culture
Strategic Pillars for Partnerships Program
To complement EightPM’s earned integration strategy (Frequency, Reach, Authenticity, Protection), the Partnerships pillar should be underpinned by these strategic principles:
1. Amplification
Leverage brands’ own channels, products, and customer base to amplify the reach of content placements. The goal is to extend the audience beyond passive viewers to active brand followers.
2. Co-Creation
Develop unique co-branded content, products, or experiences that deliver additional storytelling moments. This deepens audience engagement and enhances the authenticity of the placement.
3. Shared Promotion
Design mutually beneficial campaigns where both the brand and the production partner have clear incentives to promote the project across paid, owned, and earned media.
4. Audience Value Exchange
Ensure that partnerships deliver real value to audiences whether through exclusive content, experiences, or products, which in turn increases goodwill for both the brand and the show.
Working at EightPM
EightPM was founded in 2013. We've grown every year and 5x our revenue since 2020. But growth alone isn’t our goal.
We’re reshaping the marketing landscape. We’re making long-form, story-driven content not just a nice-to-have, but an essential pillar of brand strategy.This isn’t business as usual.We need to deliver world-class work. Which requires a world-class team with a culture that demands excellence and rewards ambition.
Our first company value is ‘People 1st’, meaning we give feedback fairly and constructively, but regularly, to give you the best chance of success.To be the best in the world at what we do, we need experts in our field meaning it’s your responsibility to eat, breathe, and sleep pop culture.We’re ‘office first’. While we offer flexibility through the month, we believe being in the office is the best way to learn, to collaborate, and to grow. It’s all about loving coming to work.
Working Hours:
Due to our global operations, flexibility in working hours is essential. You may need to adjust your schedule to accommodate different time zones with our international teams and partners.
